photos by Anne Ziegler

"Ms. Ciepluch, blonde and tomboyish and dressed in chinos and a denim jacket with the sleeves cut off, is 28. She was a freshman at the University of Wisconsin in Madison when she started at [ShopBop], in its original Bop store, then moved to New York to become a buyer after it went online, in 2000." —Cathy Horyn, The New York Times