Here's a new label to take a look at: Western Rise out of Colorado. Launched just yesterday with their Spring 2015 collection, Western Rise caters to outdoor enthusiasts who like a clean classic look. The apparel was designed by fly fishing guides, ski instructors, mountain bikers and the like, but the most notable detail is that they employ a water-repellent DryRise which keeps water off your skin and out of clothes while still protecting you from the sun. Seems ideal for fishing. They're offering quite a bit more for men than for women currently, but that unisex Bitter Creek Anorak ($299) has already got me interested. We'll look forward to following Western Rise and see where they go. .