The first time I heard the phrase sheep-to-shelf was in conjunction with the new outdoor clothing base-layer brand Duckworth out of Bozeman, Montana. There's "assembled in the U.S.A.", there's "made in the U.S.A." and then there's Duckworth—"grown, spun, knit, and sewn in the USA." They're the only wool company with its entire supply chain inside the country. From a sheep ranch in Montana to a mill in South Carolina, you may think this company is old-fashioned for the sake of it, but Duckworth is not group of luddites, they are about innovation and new construction—their goal isn't a certain look or aesthetic, it's to simply create the lightest, warmest fabrics in existence. Consider me converted.