Through the chaotic atmosphere of the multitude of things that are occurring within the fashion industry, it is unfortunate that the seriousness of it all overshadows the fun that is fashion. Now, there is no doubt that there is always one collection that stands out amongst the rest, and Prada proved to be the one that will lead the way in the Spring/Summer 2014 season. The fashion house's latest womenswear collection is a colourful expression of the gaiety that is often missed within the more playful streams of fashion, featuring portraits of cartoon women, vivid bedazzled dresses and outerwear, elements of the now strung out Hawaiian trend and the risqué leg warmer. Although the campaign features the models donning mundane expressions and conservative poses, the film (watch below) is nothing but an extension of this season's ideology, with all the models emphasising the visually entertaining clothing by being entertained themselves. The house has hit the spot by not relying on exotic locations, unnecessary poses and photographic enhancements, to an extent, to present their collection to the fashion-conscious mass.

Image courtesy of We Are So DroeeVideo courtesy of the official Prada Youtube channel