Dutch-English men's fashion journal, Fantastic Man, and Kris Van Assche for Dior Homme have collaborated for a series of hip-hop and pop-jazz dance videos as part of their campaign for the fashion house's Autumn/Winer 2013 Menswear collection. The series, called "Rotation" is an obvious hit at the younger luxury fashion conscious market, especially with the use of energising EDM music produced by Simon Britton and Cliff Randall.
Another element that contributes to the series' appeal to the younger generation is the titles of each film. They all have one thing in common — they inspire. Titles including "100% Every Day", "Whatever It Takes" and the awe-inspiring "Work Hard, Change History" push the no doubt young gentlemen who watch to achieve their ambitions and dreams, a positive message amongst the negative impression fashion sometimes gives.
Follow this link to watch the filmsImages and videos courtesy of the official Christian Dior Youtube Channel