Everydub + Inspiration
Alex grew up in Ohio and The Bahamas with a father who had a penchant for esoteric vintage automobiles including a 1932 Seagrave fire engine, a 1928 London taxi, a 1957 Pontiac and a 1932 three-wheeled Morgan—which made it out to L.A. as a restoration project for her husband. She inherited the rare car bug from her parents which was only added to by her husband who shares the same disease (and then some), so when she got the itch for something vintage for herself, they turned to eBay and nabbed this once-owned 1970 Jeepster Commando from Washington State. It's got a hardtop, a V6 engine, and sweet after-market skull locks. Her advice for purchasing something vintage is to buy in remote areas of the country, prices in cities are always steeper.When Alex isn't driving one of the coolest cars in L.A., she's promoting women in business through her PR and marketing firm Malloy & Co. that she founded in 2008. Its focus is small businesses and entrepreneurs, events, and branding, but also works with large brands like Splendid. While I've never officially worked with Alex as a client, she's a really good friend and has helped me out with a ton of projects, including my book launch party at The Avalon in Beverly Hills. I remember a few years ago telling her I had an idea for a book and instead of scratching her head or saying "great idea", she put me in touch with agents, publishers, authors and editors until I had the deal signed. Truly an incredible friend and an incredibly talented businesswoman. And her car is OK too.
Wednesday, November 14, 2012