LaCrosse Rubber Mills Company was started in LaCrosse, Wisconsin in 1897 as a rubber horseshoe factory. Soon they went on to produce rain coats and the first iterations of rubber overshoes using steam powered sewing machines. During World War II, the family owned company provided rubber jungle shoes for the troops fighting in the Pacific and arctic rubber topped boots for the troops in Europe. In short, they know their rubber boots. This season the 100+ year-old company has released a heritage rubber boot based on one of their 1973 designs called the Hixon rain boot ($120). Their collection video is pretty great too.