Fall/Winter Rings — I candy

A few weeks ago, I candy started following me on Twitter...as we all do we check out who is following us because you can never know the interesting people that you can come across in the ever exciting social networking world. Icandy so happened to be a founded by two South African, Cape Town girls which obviously drew me into their website even more (me being South African and all) than just their wonderful online jewelry business. I had a look at all their designs and I thought to myself, I just have to do a feature on Liesl and Carlinn.
The same day I contacted them on Twitter with regards to doing a interview feature with them as I thought it would be a fab compliment to my next Fall/Winter ring feature. Below is the result of the interview I put together for the ladies as well as some images of the rings they are currently selling on their online fashion business...
Website: http://www.icandys.co.zaTwitter: http://twitter.com/#!/icandys_SAFacebook: http://www.facebook.com/icandySA

Carlinn and Liesl

1. What made you want to start up your very own online boutique and when did you start up?

From a very young age we have always been attracted to beautiful things and the fact that our mom was a fashion designer definitely contributed
to our love of fashion. We have always dreamed of having our own fashion boutique, but thought we would take a chance at starting an online store as
it is an emerging market in South Africa and we felt that there is a real gap in the market for an online jewellery, accessories and clothing boutique. We only started up about two months ago.

2. Do you have any advice for younger girls out there who are interested in opening up a fashion business?

Firstly you will have to do quite a bit of research on your product, your market and you have to be passionate about what you do. The fashion world is a tough one to crack, but never give up and believe in yourself!

3. How do you watch the trends and How do you go about choosing your jewelry collections?

We get a lot of our inspiration from overseas fashion blogs and then adding our own personal style to that.Being sisters helps a lot as we understand each other and have similar styles, though not the same. We base our jewelry collections on seasonal trends and just our love of fabulous finds!

4. For next seasons collection what lines of jewelry are you looking to bring in?

We are looking at getting jewelry in jewel-tones, chunky neck pieces and big cocktail rings!

5. Do you have any future developments for I candy,if so what are they?

We would like to design and manufacture our own line of clothing

6. How did the name I candy come about?

We actually came up with the name quite some time ago. Being such great fans of everything gorgeous and pretty, we wanted our name to say just that. I candy must be a visual feast for everyone.

7. What roles do the both of you play in your fashion business?

We usually just share all the tasks between us.

8. What is your favourite ring in your collection and why?

A sure favourite is our gold tone double-cross studded ring!! It really makes a statement and can be dressed up or down.

9. What trend do you think will be prominent foe next Spring/Summer?

Colour blocking will probably move over into being more pastel orientated, animal print will still stay strong and lots of gold.

Thanks for being part of the feature ladies!
Much stylish love
T x