Antitobacco Propagation
Canadian agency Bleublancrouge and Cancer Patients Aid Association (CPAA), have presented the first series of prints on struggle against tobacco to India. As consider in agency, campaign under a slogan "Cigarettes Smoke People", is new way of the message on smoking consequences.
Bleublancrouge have chosen the organisation, based in India, because of a considerable quantity of smokers in the country.
STOP SMOKING IN INDIA
Gaétan Namouric, the executive vice-president and the creative director: "It is simple, but very clever way to tell that cigarettes always win smokers."
Agency: Bleublancrouge
Client: Anita Peter, Director, Cancer Patients Aid Association
Creative Director and writer: Gaétan Namouric
Artistic Direction: Sébastien Deland
Photographer: Leda & St-Jacques
Client services: Justin Kingsley