The language school Berlitz known for the original decisions in advertising, has started an advertising campaign of the training in Israel.
Before and After
Advertising company Grey in a series of ironic spots took for a basis stereotypic histories of absolutely standard scenario "was — in success did not trust — became — are happy and till now cannot believe", often used in a talk show and in advertising of low level.In all four preview trailers to the spectator show "histories" about wonderful changes in a life of heroes.
And first it seems, that to history that the transsexual at last has replaced a floor, the maiden of temper to itself in a bust silicone, and the man in an invalid carriage has believed in the forces. Usual such telefairy tales.
Fortnight Language Course
But speech at all about that: they began to speak speech about a fortnight language course which have changed their life freely in the languages necessary to them.
Thereby Grey Tel-Aviv also continues traditions of ironic advertising Berlitz, and clearly allows to understand audiences what to receive knowledge of language for two weeks really though and it seems impossible.