HELENA CHRISTENSEN's next project will be for Swedish brand Odd Molly, now that she has signed to be the face of their spring/summer 2009 campaign.

Making her debut with the label at Copenhagen Fashion Week in August, with a presentation at the Hotel D'Angleterre, the supermodel will host the runway show and attend the party that evening.

There will be a photo shoot the same week, to prepare advertisements for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.

Per Holknekt, Odd Molly's creative director admits that "the decision to contact this dream girl for our campaigns was something of a long shot," it was a gamble that paid off.

"Helena really likes what we do and our partnership is the result of a super simple negotiation," he says. "We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly, and for that matter, the reverse is also true."

For the ad campaign shoot, which will feature in magazines from January 2009, Helena is being flown in from New York and her photographer, Yelena Yemchuk, from Kiev.

ARTICLE CREDIT:Ally Pyle